Mariana Corella: Shaping the Future of Collegiate Apparel with Hype and Vice
Mariana Corella, the Director of Product Design at Hype and Vice, brings a unique blend of innovation and experience to the collegiate apparel industry. Born and raised in Costa Rica, Mariana holds an undergraduate degree in Business from the University of Southern California and boasts a rich background in the apparel industry. From internships at renowned brands like Vissla and Rip Curl to growing up amid the workings of a family clothing company, Mariana’s journey has been deeply intertwined with fashion.
Hype and Vice, a collegiate apparel company founded in 2015 by two college female roommates, has quickly emerged as a trailblazer in the industry. Licensing over 200 colleges, including prestigious institutions like Harvard and Stanford, the company has garnered significant attention and support. With a seed round of $1.5 million and a star-studded list of investors, including Founders Fund and Kevin Durant’s 35 Ventures, Hype and Vice is not just disrupting the market; it’s setting new standards for diversity and inclusion as a minority-owned business.
As the Director of Product Design, Mariana oversees a dynamic team of designers, production managers, and developers, driving the creation of cutting-edge styles and innovative designs tailored for women by women. Under her leadership, Hype and Vice has witnessed substantial growth, expanding its licensed schools from less than 30 to over 200 and increasing its wholesale accounts to over 100.
Looking ahead, Mariana envisions Hype and Vice extending its reach by partnering with professional sports leagues, collaborating with athletes, and securing placements in major US retailers within the next five years. The brand’s dedication to offering fashion-forward, university-inspired apparel for college students and young alumni has resonated with its target audience, leading to its rapid ascent in the market.
Mariana Corella’s perspective on success and entrepreneurship encapsulates the ethos of Hype and Vice. To her, success is a personal journey defined by perseverance, growth, and the continual pursuit of goals. As an entrepreneur, Mariana sees problem-solving as the core of innovation, emphasizing the importance of addressing real-life challenges through creativity and resourcefulness.
Hype and Vice’s latest endeavors include exciting back-to-school product launches, pop-up events at select university bookstores, and the expansion of their product lines to include sought-after schools like Alabama, UCLA, and Wisconsin. With plans for further growth and collaboration on the horizon, Hype and Vice is poised to make a lasting impact on the world of collegiate apparel.
As Mariana Corella and Hype and Vice continue to push boundaries and redefine industry norms, their commitment to inclusivity, creativity, and community building stands as a testament to the power of passion and vision in shaping the future of fashion and entrepreneurship.
Sources:
– Hype and Vice: https://www.hypeandvice.com/
– Mariana Corella’s LinkedIn: https://www.linkedin.com/in/marianacorella/
