Mariana Corella: Transforming Collegiate Apparel Industry with Innovation
Mariana Corella, a trailblazer in the fashion world, is making waves as the Director of Product Design at Hype and Vice, a groundbreaking collegiate apparel company redefining the landscape of university clothing. Mariana’s journey from Costa Rica to the helm of a disruptive apparel brand has been nothing short of extraordinary. Armed with a degree in Business from the University of Southern California and a rich background in the apparel industry, Mariana brings a fresh perspective to the field.
Hype and Vice, founded in 2015 by two visionary college roommates, quickly gained momentum with Mariana’s arrival in 2020. As the company’s first full-time employee, her impact was profound. She spearheaded the growth of the team, leading to the licensing of over 200 prestigious colleges, including Ivy League institutions like Harvard and Yale.
Under Mariana’s guidance, Hype and Vice has shattered industry norms, offering a diverse range of styles tailored specifically for women by women. The brand’s success is evident, with exponential growth in wholesale accounts and partnerships with major retailers like Barnes and Noble and Follett.
Mariana Corella’s vision extends beyond the present, with ambitious plans for the future. In the next five years, she envisions Hype and Vice expanding its reach to professional sports leagues, establishing partnerships with renowned athletes, and securing a presence in all major US retailers.
When asked about her perspective on success and entrepreneurship, Mariana emphasizes the importance of perseverance and continuous evolution. Success is a personal journey of growth and achievement, she remarks. Entrepreneurship, to me, is about solving problems and making meaningful contributions to people’s lives.
Exciting developments are on the horizon for Hype and Vice, including the launch of new product categories and a series of pop-up events to engage with their loyal customer base. The brand’s commitment to innovation and community building is unwavering, with plans to introduce collections for new schools and venture into professional sports leagues.
As Mariana Corella continues to redefine the boundaries of collegiate apparel, her dedication to quality, creativity, and inclusivity shines through. With a steadfast focus on empowering women and fostering a sense of community through fashion, she is paving the way for a new era in the apparel industry.
As Hype and Vice propels forward, guided by Mariana’s visionary leadership, the brand’s impact is set to transcend boundaries, inspiring a generation of fashion-forward individuals to express themselves boldly and authentically through their college apparel choices.
