Mariana Corella: Revolutionizing Collegiate Apparel with Hype and Vice
Mariana Corella, the Director of Product Design at Hype and Vice, is making waves in the collegiate apparel industry by infusing innovation and female-centric designs into the traditional landscape. A Costa Rican native and a graduate of the University of Southern California, Mariana brings a unique perspective to the apparel world with her background in the fashion industry, having interned at renowned companies like Vissla and Rip Curl. Her family’s clothing business in Costa Rica instilled in her a deep understanding of fabrics, designs, and fit meetings from a young age.
Hype and Vice, a collegiate apparel company founded in 2015 by two female college roommates, has rapidly grown its footprint under Mariana’s leadership. Licensed by over 200 colleges, including Ivy League institutions like Harvard and Yale, the brand has secured substantial funding and a multi-million dollar valuation. Mariana’s role involves managing a diverse team of designers, production managers, and developers, overseeing the creation of new styles, and coordinating product launches.
Under Mariana’s guidance, Hype and Vice has witnessed significant growth, expanding from less than 30 to over 200 licensed schools, and increasing its wholesale accounts and retail partnerships across the nation. The company has disrupted the male-dominated industry by introducing new categories, silhouettes, and women-centric designs, setting a new standard in collegiate fashion.
Targeting college students, incoming students, and young alumni, Hype and Vice offers a fresh take on college apparel, catering to women who seek trendy, fashion-forward styles that celebrate their school spirit. Breaking away from traditional oversized tees and sweatpants, the brand offers cropped tops, fitted styles, and trendy silhouettes, capturing the essence of the college experience in every design.
Looking ahead, Mariana envisions Hype and Vice expanding its reach into the professional sports leagues, securing partnerships with athletes, and further penetrating major U.S. retailers, building on the brand’s current trajectory of growth and innovation. Success, according to Mariana, is a personal journey of overcoming challenges and evolving towards one’s goals, a philosophy she embodies in her entrepreneurial endeavors.
As Hype and Vice gears up for the upcoming back-to-school season, the company is set to unveil new product lines, including rompers, dresses, and sets, along with hosting pop-up events at various university bookstores to engage with their loyal customer base. With plans to launch in-demand schools like Alabama, UCLA, and Penn State, the brand is poised for further expansion and exploration in the collegiate and professional sports market.
Mariana Corella’s unwavering commitment to redefining collegiate fashion and her vision for Hype and Vice’s future growth showcase her remarkable journey as an entrepreneur and trailblazer in the industry. As she continues to lead the charge in shaping the brand’s identity and impact, Mariana exemplifies the spirit of innovation and determination that drives success in the fast-paced world of fashion and entrepreneurship.