Preet Raj, Top 10 CTO to Watch in 2022, on Innovating Trust & Privacy with Bakstage
Preet Raj, the CTO & Co-founder of Bakstage, is at the forefront of a technological revolution aimed at reshaping how brands engage with consumers in the digital landscape. With a stellar background working with financial giants like Goldman Sachs, Morgan Stanley, and JP Morgan, Preet brings a wealth of experience to the table. Recently recognized as one of the Top 10 CTOs to Watch in 2022 by Entrepreneur Magazine, Preet is known for his expertise in leveraging technology to reach millions and drive multi-million-dollar revenues.
Bakstage (https://bakstage.ai/) is Preet’s brainchild, a platform designed to help brands navigate the cookie-less world while converting website visitors into loyal customers. The platform empowers brands to create immersive experiences, build communities, and establish trust with consumers, ultimately leading to increased sales and revenue. Bakstage aims to set the gold standard for trust and privacy in the digital realm.
The target audience for Bakstage includes Digital Publishers such as the New York Times and the Wall Street Journal, Direct to Consumer Brands like AllBirds and Nike, as well as Multi-brand stores and marketplaces including Ebay and Walmart. By offering an innovative no-code platform for live streaming and community building, Bakstage equips brands with the tools to enhance consumer engagement and gather valuable insights through its proprietary Consumer Data Platform (CDP).
Looking towards the future, Preet envisions Bakstage as a trailblazer in user data privacy, with the company becoming synonymous with trust and authenticity online. As the digital landscape evolves with regulations like GDPR and the phasing out of third-party cookies by tech giants like Apple and Google, the demand for consented 1st party data is more crucial than ever. Reports indicate that brands are shifting their focus towards 1st Party Data, with significant implications for the industry’s growth.
Success and entrepreneurship, according to Preet, are about pursuing passion with like-minded individuals and building a strong team to navigate the challenges of entrepreneurship. As Bakstage continues to make waves in the tech industry, recent milestones include the launch of their SaaS product for brands, recognition in top publications, and acceptance into prestigious mentorship programs and startup cohorts.
With a relentless commitment to innovation and consumer privacy, Preet Raj and Bakstage are poised to lead the charge in revolutionizing how brands engage with their audiences in the digital age. Through cutting-edge technology and a dedication to building trust and authenticity, Bakstage is paving the way for a new era of consumer-brand relationships.
In a world where data privacy and consumer trust are paramount, Bakstage stands out as a beacon of integrity and empowerment for brands looking to connect with their customers on a deeper level.